Discovering best practice for professional B2B selling & sales management

2017 Conference, Mauritius. Papers Archive

The papers will be posted here as we receive permission from authors to release them.

Download papers & abstracts (not all papers are available due to publishing restrictions):

Kock H, Korpela P, Kairisto-Mertanen L, Hänti S (2017): “Critical Touchpoints in the B2B Buying Process: Impact on the Selling Process in the Digital Era”: GSSI Conference Proceedings